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  1. Take responsibility

While the first instinct might be to get defensive when faced with criticism from a buyer, it is not productive. A Sales Professional should never argue; instead, he/she should hear the prospect out and acknowledge his concern.

  1. Ensure transparency

Today's


Customers may always be right, though it does not mean all customers are easy to deal with. These are some of the tips on how to deal with difficult customer’s to realise customer excellence;

Practice active listening. Do not try to talk over the customer or argue with them. Let the customer have


Know your product. Knowing the products and services is a distinguishing factor between those sales professionals who do well and those who do great. Most customers will trust a sales person more when he can demonstrate his knowledge about his products and services.

Sales is a process. The sales

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